Skyy vodka advertisement. The ads purpose is to sell the company’s alcoholic beverage using the help of a woman in the image. The advertisement shows the woman in a negative connotation. There is a man in a suit standing directly over a woman in a swimsuit that appears to be tanning. It can be assumed that the woman is unbothered by the presence of the domineering man. This shows how it’s supposed to be ok for a woman to be the subordinate to the man. The man is holding a bottle of Skyy in one hand and two glasses in the other. It looks as though he is clenching the objects in his hand and it can be inferred that the woman below him has no choice but to have drinks with him. This shows dominance as being sexy, and that women have no authority over the men. In terms of the woman she is thin with full breasts, and presents the idea that women should live up to this standard to be attractive to men. The lighting in the picture is very exploitive and further demoralizes the woman. The framing of the picture shows the crotch area as being directly over the face of the woman and it is highlighted to accentuate that area. The woman’s breasts are also lighted in the way to draw the reader’s eye to that area. The product in this ad becomes secondary because the reader will be attracted to the breasts and crotch, and then realize that is an ad for Skyy. The clothing in the ad shows the man as having economic status with further pushes the idea that the more money the man has the more inferior the woman has to be. Her lack of clothing shows her as an object to the man and that is why he has chosen her to have drinks with him.